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AI Receptionist for Fertility Clinic: UK Group Case Study

Fertility & Reproductive Medicine · United Kingdom · Meddbase · August 3, 2026

A premier multi-site fertility clinic group in the United Kingdom.

AI Receptionist for Fertility Clinic: UK Group Case Study
The context

The clinic group, which attracts high-value international patients from North America and the Middle East, struggled to capture leads outside UK business hours. Inbound inquiries went unanswered for up to 14 hours due to timezone differences, resulting in a 28% drop-off rate. Staff spent hours manually triaging basic medical histories and booking initial consultations, pulling clinical coordinators away from patient care.

The Cali rollout

Cali was deployed as a multilingual AI receptionist directly integrated with Meddbase. She screens incoming patient inquiries via web chat and WhatsApp 24/7, assesses initial eligibility based on clinical rules, and books consultations directly into vacant slots within Meddbase. Complex medical histories are automatically summarized and handed off to human coordinators.

The result

The clinic achieved a dramatic increase in international bookings without expanding the overnight administrative team. Response times dropped to under two minutes, and team productivity improved as manual booking friction was entirely removed.

+45%
International consultation bookings
< 2 min
Average response time
100%
Meddbase calendar sync
« Cali solved our timezone challenge overnight. She pre-qualifies international inquiries and books them straight into Meddbase, allowing our clinical team to focus entirely on patient care from day one. »
Clinic Operations Director

Anonymized sector scenario, inspired by real Cali AI deployments. Figures reflect ranges observed on comparable clinics.

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