Wellness·Nails · Brows · Lashes
Nails · Brows · Lashes

Your Instagram DMs become confirmed bookings.

Gel polish, builder gel, tips, French, refill, soak-off, lash lift, Russian volume, tint, HD Brows, brow restructuring: Cali knows every service, its duration and the qualified tech. She turns Insta and WhatsApp DMs into real appointments, 24/7.

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Backed by

  • NVIDIA logo, Cali backer
  • AWS logo, Cali backer
  • Cloud Combinator logo, Cali backer
  • The Forge logo, Cali backer
  • UM6P Ventures logo, Cali backer
  • ESSEC Business School logo, Cali backer
  • Station F logo, Cali backer
1,500+ clinics & wellness centers
4.8on Trustpilot & Google

Trusted by

×3
Insta DM → booking conversion
10pm
Latest booking captured by Cali
0
Tech interrupted mid-set
+22%
Average ticket via nail art & add-ons
Real-world frictions

What's costing you patients today.

Friction 01

Insta DMs lost in the flow

You post a swatch at night, 40 DMs land, you handle 5 the next day — the rest have booked somewhere else.

Friction 02

Tech focused = phone ignored

You can't answer mid-gel set or mid-lash application. Every voicemail is likely lost.

Friction 03

3–4 week refills forgotten

Without a well-timed nudge, the client lets it go, walks into the next-door salon or pops the set at home. Retention collapses.

What Cali does for you

AI calibrated for your specialty.

Instant Instagram & WhatsApp replies

Cali replies to DMs in your account's tone, sends the booking link, offers the tech tagged in the story and confirms the appointment in under a minute.

Services calibrated per tech

Simple gel set, tips, gel polish, refill, nail art, lash lift, Russian volume: every service has its real duration and the qualified tech.

Nail art, French & add-on upsells

On a plain gel polish request, Cali spontaneously offers French, subtle nail art or Swarovski accents. +22% average ticket observed.

Refill reminder at D-2

3 to 4 weeks after the set, Cali sends a WhatsApp reminder at the right moment to offer the refill — before the client thinks of going elsewhere.

Inspiration photos requested upfront

Cali asks for an inspiration photo (Pinterest, Insta) and attaches it to the appointment. The tech arrives prepared; the client doesn't have to re-explain.

Works with Fresha, Vagaro, Booksy, GlossGenius

Plugs into your current software. You keep entering bookings manually if you like — Cali fills in while your hands are busy.

One assistant, every request

Any client request. Handled 24/7.

From the first booking question to the late-night call: see the real conversation, the connected software and the final outcome.

Turn availability questions into direct bookings

Cali knows the real duration of every service, which stylists can do it and the buffer times. She books during the call — even at 10pm.

Synced with
PlanityTreatwellGoogle Calendar
Booking confirmed · reminder on
Léa · New client
Booking enquiry · 00:22
Live call
Hi, do you have a slot for colour and a blow-dry on Saturday?
Yes, Saturday 10:30am with Inès — 1h45 for colour and blow-dry. Does that work?
Perfect, I'll take it.
Booked for Saturday 10:30am. Confirmation by text and a reminder the day before so nothing slips.
Change the AI response style
Proof

Traditional switchboard vs. Cali AI.

See the difference at every step of the journey.

Step
Without AI
With Cali
Pick-up
4+ rings or cold hold
Instant, first ring, 24/7
Text messages
Handled the next day
Answered in under 5 seconds
Price question
Raw answer, no value framing
Value framing before the offer
A cancellation
Empty slot, lost revenue
Auto SMS to the waitlist
Your team
Interrupted mid-treatment
Full focus on the person in front of them
63%
Faster response time
4.8/5
Average customer satisfaction
+32%
Calendar occupancy rate
Security

Built to fit inside your existing workflow.

Zero software change

Native integration with Doctolib, Treatwell, Planity, Zenoti, Calendly. You change nothing.

GDPR & medical privacy

End-to-end encrypted data, compliant with the strictest European standards.

Custom tone of voice

Trained on your service menus, your story and your exact brand voice.

FAQ

Frequently asked questions

How does Cali handle an Instagram DM about a gel set?+

She detects the intent (set, soak-off, refill), asks 2–3 key questions (length, color, art, hands + feet), offers the tech and slot that fit, then confirms the appointment with an automatic D-1 reminder.

Can she ask for an inspiration photo?+

Yes. It's even recommended for complex nail art and lash extensions. The photo is attached to the appointment and visible to the tech before the session.

Does she tell a full set apart from a refill?+

Yes. We configure your distinct services (full-set duration, refill duration, soak-off only). Cali proposes the correct duration based on client history or their answers.

Does it work for an in-home independent nail tech?+

Yes. A single calendar, a single practitioner: setup is simpler. Cali handles DMs and WhatsApp while you're focused on a 2-hour set.

Fill your team's calendars starting today.

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