The studio was losing up to 35% of inbound calls from prospective members during peak class hours and after-hours. Staff were on the floor coaching, leaving phone inquiries unanswered. Trial class bookings often went unconfirmed, leading to a high drop-off rate before the first class even started, and manual upsell follow-ups were inconsistent.
Cali was integrated directly with Mindbody to act as a 24/7 AI receptionist. Cali handles missed calls instantly, answers questions about class schedules, books first-time trials directly into open Mindbody slots, and triggers automated SMS confirmations. She also outbound-calls trial attendees post-class to pitch membership upgrades.
The boutique eliminated missed trial bookings entirely, freeing front-desk staff to focus on in-person member engagement. Membership upsell conversion rates saw a significant lift due to immediate, structured post-trial outreach.
« Cali has completely removed the burden of missed calls during our busy class blocks. We now capture and book trials in Mindbody even while our trainers are on the floor. »
Anonymized sector scenario, inspired by real Cali AI deployments. Figures reflect ranges observed on comparable clinics.