The salon group was leaking high-value color and styling bookings due to unanswered Instagram DMs and missed after-hours phone calls. Stylists were constantly interrupted mid-service to answer phones, leading to poor in-salon experience and operational friction. Manually transferring booking details from social chats into Treatwell caused scheduling errors and double-bookings.
Cali was deployed as an AI receptionist integrated with Treatwell, Instagram DMs, and WhatsApp. Cali instantly handles booking inquiries, answers FAQs about techniques and pricing, and writes bookings directly into the Treatwell calendar 24/7. It also processes abandoned booking flows from Instagram DM in real time without human intervention.
Salon staff regained full focus on their craft, improving client care. Booking volume surged through instant, round-the-clock lead capture on social channels, eliminating lost opportunities during peak evening hours.
« Cali solved our front-desk bottleneck. Stylists focus on hair, while our Instagram DMs turn into confirmed Treatwell bookings automatically. »
Anonymized sector scenario, inspired by real Cali AI deployments. Figures reflect ranges observed on comparable clinics.